and form of electronic information pattern is the 
simultaneous. What is indicated for our time, 
then, is not succession of media and educational 
procedures, like a series of boxing champions, but 
co-existence based on awareness of the inherent 
powers and “messages” of each of these unique 
configurations.

Marshall McLuhan, (paper presented to Discussion 
Group 16 at the 14th National Conference on 
Higher Education, sponsored by the Association 
for Higher Education, Chicago, Ill. March 3, 1959), 
p. 2.